Category: Microeconomics
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Perverse Incentives, Diverging Fortunes, and the Illusion of Competition: English professional football
By Manav Khindri Illustration by Keo Morakod Ung Since the Premier League’s inception in 1992, England has grown into the powerhouse of professional football. At the summit, big teams like Manchester United, Liverpool and Arsenal have grown into global brands – so big, in fact, that the past few years have seen the biggest and…
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The Gig Economy: A Path to Flexibility or a Threat to Workers?
By Jun-Seo KimIllustration by Keo Morakod Ung The gig economy has transformed the modern workforce, offering a new employment model emphasising flexibility and independence. Platforms like Uber, DoorDash, and Fiverr have enabled millions to earn a living on their own terms, choosing when, where, and how much they work. For many, this represents liberation from…
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Memecoins: the world’s new wealth creation hack or greatest scam?
By Neha ArvindIllustration by Keo Morakod Ung In the ever-evolving world of cryptocurrency, few things have sparked as much attention as the rise of memecoins. These digital assets, fuelled by internet humour and viral trends on social media, have drawn both fascination and suspicion from investors and crypto enthusiasts, due to their volatile nature and…
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How Taylor Swift Red-efined Nostalgia
By Anika PriyaranjanIllustration by Keo Morakod Ung In a world that prizes innovation and the next big thing, Taylor Swift has tapped into an economic force that is equally as powerful – nostalgia. Through her re-recorded albums, branded as “Taylor’s Version”, Swift has leveraged the reimagined version of the very songs that defined our youth.…
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UCL Rethinking Economics 